Let's cut to the chase—solar wholesale markets have quietly become the backbone of the renewable energy transition. With photovoltaic module prices dropping 29% year-over-year (Solar Energy Industries Association, 2023), bulk purchasing isn't just for utility giants anymore. But here's the kicker: commercial buyers now account for 43% of wholesale transactions globally. Why aren't more businesses capitalizing on this pricing sweet spot?
You know, over 60% of global electricity infrastructure was built before the smartphone existed. As solar panels and wind turbines multiply, traditional power grids are kind of like trying to stream 4K video through dial-up internet. The International Energy Agency reports that grid limitations already cause 30% renewable curtailment during peak generation hours.
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